Red lipstick, skimpy bikinis, wet cleavage and women with power tools. What else does a dance music video need… absolutely nothing.
After moving from eurohouse to electro, “Satisfaction” took Benassi’s success worldwide a year later with high-profile DJs like Carl Cox, Darren Emerson, and Roger Sanchez singing its praises. This reached Number 2 in the UK Singles Chart after the Ministry of Sound record company replaced the original video (an almost still picture of the band overlayed with graphics) with a video of models using power tools. Released in 2003, the campy and quirky Hypnotica was Benassi’s solo debut. At the end of 2004, he won the European Border Breakers Award for Hypnotica, which racked up the most sales for an Italian album outside of Italy. Benassi often works with vocalists Paul French and Violeta, who are collectively known as The Biz.

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