THE HU’s new song “Sugaan Essena” is featured in EA’s ‘Star Wars Jedi: Fallen Order’

Posted by on Dec 3, 2019

DT:      DECEMBER 3, 2019
 
FM:     KELLY WALSH/MITCH SCHNEIDER


 
THE HU’s NEW SONG “SUGAAN ESSENA”
IS FEATURED IN NEW
EA ‘STAR WARS’ VIDEO GAME:
‘STAR WARS JEDI: FALLEN ORDER’

MONGOLIAN ROCKERS CONTINUE ON FIRST-EVER HEADLINING

NORTH AMERICAN TOUR
WITH 37 SOLD-OUT SHOWS SO FAR
BAND’S SINGLE “YUVE YUVE YU” FEATURING
DANNY CASE OF FROM ASHES TO NEW
IS NOW #22 ON THE MAINSTREAM ACTIVE ROCK CHARTS

 


Credit: Brian Down

 
Coming off their recent sold-out New York City show (November 17) at Bowery Ballroom on their first-ever headlining North American tour, Mongolian rock sensation THE HU are excited to share a new song “Sugaan Essena.” It’s featured on the new EA video game “Star Wars Jedi: Fallen Order.” The game hit stores November 15, while “Sugaan Essena” will be released as a digital single later this year. Find out more about the game and order it here: https://www.ea.com/games/starwars/jedi-fallen-order
 
The band will continue their triumphant three-month tour through December 10th when they’ll play a second Los Angeles show at The Fonda Theatre (the first L.A. show this past October at the Teragram Ballroom was a sell-out). So far, the band has sold out 37 North American shows and performed at such festivals as Riot Fest (Chicago), Aftershock Festival (Sacramento) and Las Rageous (Las Vegas).
 
Among the band’s biggest new fans is Sir Elton John. When he recently interviewed the band on his ‘Rocket Hours’ Beats 1 radio show, Elton gave them massive praise by stating: “I’m such a fan of your album [The Gereg], and I want to congratulate you on being one of the freshest most original bands that I’ve heard in many many years.”
 
Formed in 2016 in Ulaanbaatar, Mongolia, THE HU achieved global recognition with three powerful videos that have amassed over 45 million views to date–“Wolf Totem,” “Yuve Yuve Yu” and The Great Chingiss Khan“–showcasing their one-of-a-kind style of ‘hunnu rock’-a combination of American heavy rock played with traditional Mongolian instrumentation such as the Morin Khuur (horsehead fiddle), Tovshuur (Mongolian guitar), Tumur Khuur (jaw harp) and guttural throat singing in their native language.

Their debut album THE GEREG was released on September 13 via Better Noise Music and landed on several Top Ten charts in the U.S., Canada, UK and Australia, and Top 20 charts in Germany and Sweden.


THE HU have recently made their way onto the Mainstream Active Rock charts-positioned at #22 this week–with the reinvigorated release of their viral track “Yuve Yuve Yu” featuring guest vocals from Danny Case of From Ashes To New.
Listen to a stream here https://thehu.ffm.to/fatn. Further singles with guest vocals will be announced shortly including Lzzy Hale (Halestorm) on “Song of Women.
 
Here’s some critical praise for The HU‘s electrifying performances:
 
 
“The Hu had everyone pumping their fists and chanting “HU! HU! HU! HU! HU!” in between almost every song, and their music – which is not the kind of thing you hear every day in America – was genuinely awesome. Don’t mistake The Hu for a novelty act or anything; they are just a great band in general.”
–Andrew Sacher, Brooklyn Vegan, 9/15/19
 
 
“With so bracing a combination of sights and sounds, the Hu have been forging a highly improbable connection between the complexities of traditional Mongolian music and the 10-ton force of western metal.”
–Jim Farber, The Guardian, 10/22/19
 
 
“The sound is a rumbling, raga-like trance music supplemented by booming tribal beats that veers from a country hoe-down to snippets of Led Zeppelin, Metallica and even the buzzing drone of the Velvet Underground, all delivered in native Mongolian lyrics…The HU pay tribute to their warrior roots on ‘The Great Chinggis Khaan,’ but also demonstrate a more politically correct side with the ‘Song of Women,’ from The Gereg, which is a diplomatic passport used by Mongolian nobles and officials during the 13th century…The tribal stomp cuts through all language and cultural barriers, joining this far-off exotic location and downtown L.A. in a bond of shared humanity, which makes sense because The HU call their music ‘hunnu rock,’ the Mongolian root word for ‘human,’ and a derivation on the ancient Huns.”
–Roy Trakin, Pollstar, 10/15/19
 
 
 

For more information on THE HU, visit:
 
SRO PR ASSETS:www.msopr.com/the-hu
 
 
THE HU’s remaining North American tour dates are as follows:
 
Wednesday, December 4, 2019
Ventura, CA
The Majestic Ventura Theatre
Thursday, December 5, 2019
Santa Ana, CA
The Observatory OC
Friday, December 6, 2019
Pomona, CA
Glass House
Saturday, December 7, 2019
Las Vegas, NV
Brooklyn Bowl
Monday, December 9, 2019
Oakland, CA
The New Parish (SOLD OUT)
Tuesday, December 10, 2019
Los Angeles, CA
The Fonda
 
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For press information, please contact:
SRO PR (formerly MSO)
818.380.0400
Kelly Walsh / kwalsh@sropr.com
Mitch Schneider / mschneider@sropr.com
 
 
Better Noise Music
212-334-3160
Jamie Roberts / jamie@betternoise.com
 

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